PRINT → WORKFLOWS → DATA & CODE → AI

About

My path into AI began among printing presses. That is where I learned to plan carefully and prevent errors before they become expensive in production. I built digital printing operations, improved production and web-to-print workflows, and realised that every process brings me back to the same question: How do we turn complex technology into a system that works in everyday life?

When low-code and workflow tools reached their limits at Druckerei Hertle, I started learning Python. A part-time master’s degree in data science — alongside my full-time role at netzwerk P — turned that into a new way of looking at problems. Since then, hardly a day passes without an idea for a product, tool or experiment.

Leading a team taught me that the most important component in any system is still the person. Bringing people along, getting them excited about an idea and solving problems together continue to shape my work. From September 2026, my role as a Forward Deployed AI Engineer at NiCE Cognigy brings those two sides together: people and technical integration.

A prototype can move fast. A product has to be secure, understandable and reliable. I prefer technology that people can understand, adapt and build on. That is why open source and local models matter to me.

PRINT → WORKFLOWS → DATA & CODE → AI

From machines to models.

Print production, full-time practice and a part-time master’s degree connected layer by layer into my work with AI.

  1. 2010–2013

    B.Eng. Print and Media Technology

    Hochschule der Medien

    Design, data and industrial production understood as one publishing system.

  2. Sep 2011–Oct 2013

    Research assistant, typesetting & layout

    Fraunhofer IAO

    Early practice with technical teams: designing and supporting academic publications while learning how research works.

  3. Mar–Sep 2012

    Industrial placement

    Stoll Farbtreu

    Colour-critical production and the reality of demanding print data.

  4. Oct 2013–Jan 2014

    Project management & marketing internship

    that’s it SOLUTIONS

    Projects at the intersection of communication, coordination and delivery.

  5. Feb 2014–Aug 2015

    Prepress & digital printing

    Druckerei Hertle GmbH

    Built digital printing operations and owned data, quality and production. When workflow tools reached their limits, I started learning Python.

  6. Sep 2015–Jun 2016

    Project manager

    netzwerk P

    Production workflows, web-to-print and translating requirements into operations.

  7. Jul 2016–Sep 2017

    PreMedia team lead

    NetsDirekt GmbH

    Team responsibility and scalable PreMedia workflows. This is where I learned that bringing people along is the most important systems work.

  8. Oct 2017–Aug 2026

    Product Owner & AI

    netzwerk P

    Built products and automation from real workflows, then systematically translated AI into tools and processes.

  9. 2019–2021 · part-time

    M.Sc. Data Science & Business Analytics

    Hochschule der Medien

    Completed alongside my full-time role at netzwerk P: data, statistics and software as the next layer on top of already understood workflows.

  10. since Sep 2026

    Forward Deployed AI Engineer

    NiCE Cognigy

    Working between consulting and technical integration to put AI systems into practice for people doing real work.

  11. Capability · Feb 2014–Aug 2015

    Workflow Systems for Prepress

    Druckerei Hertle GmbH

    Connecting production steps, reducing manual handovers and keeping everyday processes understandable.

  12. Capability · Feb 2014–Aug 2015

    Building and Operating Digital Print

    Druckerei Hertle GmbH

    Bringing data, design and production into a reliable process that exposes errors before they reach print.

  13. Capability · Sep 2015–Jun 2016

    Point-of-Sale Campaigns and Production Rollouts

    netzwerk P · Projektmanager

    Coordinating stakeholders, timelines and production steps so campaigns reach their locations reliably.

  14. Capability · Sep 2015–Jun 2016

    Project Management Between Creative and Production

    netzwerk P · Projektmanager

    Translating requirements, making dependencies visible and guiding projects through delivery with clear handovers.

  15. Capability · Jul 2016–Sep 2017

    Digitising Prepress

    NetsDirekt GmbH

    Replacing analogue handovers with traceable digital processes and making prepress more consistent.

  16. Capability · Jul 2016–Sep 2017

    Workflow Improvement and Team Leadership

    NetsDirekt GmbH

    Simplifying processes, distributing responsibility within the team and carrying change into everyday work together.

  17. Capability · Oct 2017–Aug 2026

    Data Science and Data Pipelines

    netzwerk P · Product Owner & AI

    Connecting data sources, making processing traceable and turning results into useful input for product decisions.

  18. Capability · Oct 2017–Aug 2026

    Modelling, AI Evangelism and Web-to-Publish

    netzwerk P · Product Owner & AI

    Assessing models, making AI understandable across teams and developing web-to-publish around real use cases.

  19. Capability · since Sep 2026

    Designing and Building Agent Systems

    NiCE Cognigy

    Structuring agents around real tasks and combining context, tools and boundaries into a controllable system.

  20. Capability · since Sep 2026

    Customer Systems Integration, APIs and Operational Architecture

    NiCE Cognigy

    Integrating AI systems into existing environments through APIs while treating architecture, deployment and operations as one system.

More on the connection between print engineering and data science in an interview with the HdM continuing education centre.

HdM Interview